Nokia’s cumulative shipments of the Lumia outpaces the iPhone and Samsung…back in 2007

WP Central

Nokia has reportedly shipped 6.9 1000000 Lumias

Sales numbers and estimates are always a catchy matter, particularly when you don't have concrete numbers to work with. We also tend to avowal the good news and downplay the bad so with that caveat we'll provide you lot the latest in "marketplace assay". Don't worry, this one is mostly skilful.

Strategy Analytics is making quite the name for themselves this day if merely because they tend to buck the tendency when information technology comes to Nokia and Windows Phone. In their latest report (available hither to subscribers), they claim that Nokia shipped (not necessarily sold) 6.9 million Lumia Windows Phone since its launch in Q4 2022 and up through Q2 2022.

WP Central

Bold that number is authentic, Nokia Lumia phones are outpacing shipments of the 1^st generation iPhone (2007) and Samsung Android devices from 2009. The onetime simply had 3.7 million units and the latter 1.three. The spin that Strategy Analytics puts on this is that Nokia and their Lumia line aren't doing besides bad, especially when you consider their global attain and marketing efforts. As SA's Neil Mawtson noted:

"Based on historical shipment benchmarks, Nokia's new Lumia portfolio is performing reasonably well. Some of the pessimism surrounding Nokia and Microsoft's emerging partnership so far may be misplaced. However, Nokia and Microsoft are conspicuously not out of the wood yet. With a new Apple iPhone v expected on the horizon, and Samsung'due south Galaxy S3 selling in huge quantities, Nokia will need to pull something impressive out of the bag for the next-generation Windows Phone 8 launch later this twelvemonth to sustain its tentative early momentum."

Of course SA points out that with the iPhone five coming and Android plowing straight ahead, the competition is still very real and a daunting job for both Nokia and Microsoft. And as BGR points out, comparing smartphone sales with the iPhone (2007) and Android (2009) is non necessarily off-white or accurate equally things have drastically inverse since that fourth dimension. In add-on, it'south clear that the AT&T initiative with the Lumia 900 hasn't exactly been a huge success either with less than estimated 400,000 units shipped.

It goes to testify you lot though that the barrier for success has radically inverse from simply a few years ago, making it difficult for the new guys to get any credit. Whereas three.7 million shipped phones in 2007 was an astonishing achievement, half dozen.nine million just a few years later is considered to be a failure by some. Hopefully this SA report will put some perspective on things, assuming that shipment number is authentic.

Source: Strategy Analytics; via BGR

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