Windows Phone overtakes iOS in Pakistan, Lumia 535 leads the charge
The Lumia 535 was the acknowledged device in the country during the time menstruation. Talking to Islamic republic of pakistan'southward The News, Patrick Mercanton, head of marketing for Near-East, North Africa, Levant and Emerging Asia for Microsoft Mobile Devices, said:
Windows Phone is at present officially the 2d smartphone ecosystem past volumes sales. The activations in Pakistan were more than 200 pct. We created the affordable smartphones space with the Nokia ASHA make that was immensely successful in the land. Pakistan is on top in the globe for Lumia 535 market share in the hotly fought after $100-150 toll band.
Tripling our Lumia smartphone activations final quarter was a stiff indicator that Pakistanis are indeed interested in using another OS. The introduction of Windows10, in the nigh futurity, with its cross-screens benefits will undoubtedly add momentum to the Windows Os ecosystem overall.
Considering our primary goal is to enhance the growth of the Windows Telephone ecosystem through Lumia smartphone activations, it certainly is a not bad achievement for us and showcases the appetite in Pakistan for a 3rd smartphone ecosystem other than Android and iOS.
In the interview, Mercanton besides highlighted the importance of the characteristic phone segment in driving sales:
We all the same take a solid hold on more than half of the feature phone market in Pakistan. And while an increasing number of consumers in Pakistan are migrating to smartphones, many still prefer the simplicity of a feature telephone, especially when information technology is enabled with Cyberspace connectivity.
Mercanton shared his views on the growth of Windows Phone as well as his expectations for the Pakistani market in the interview, which can be accessed from the link below.
Source: The News
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Source: https://www.windowscentral.com/windows-phone-overtakes-ios-pakistan-lumia-535-leads-charge
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